Junior's Deli on Westwood Blvd. is now Lenny's Deli. Starting Thursday, Feb. 7, the new restaurant at the site of Rancho Park's famed deli will beginning serving staples like pastrami, corned beef, chopped liver and a burger called the Rosenberger.

The West of Westwood Homeowners association report that a kick-off celebration will feature half-off prices all day tomorrow and some possible celebrity guests attending an 11:00 am ribbon cutting.

Owner Lenny Rosenberg, used to have a Lenny's Deli is the Palisades and also owns the 17th Street Cafe on Montana Ave in Santa Monica.

 “I have great respect for the memory of Marvin Saul, who was the founder of Junior’s Deli” said Rosenberg in the West of Westwood  newsletter. “Lenny’s Deli will continue many of the traditions of a great, classic deli while bringing the concept into the 21st century. There will be many more health options and overall I have cut the prices while increasing our quality to create a much more customer friendly community environment.”