Like the proliferation of mattress stores, we now have a proliferation of massage parlors.

These are NOT allowed in the Neighborhood Oriented District (NOD) that runs along Pico and up Westwood.

Some are perfectly legit, if they were allowed, but they are not.  And some of them, most notably the most recent addition across from the Landmark, may be something "more" than massage, at least according to a few websites and Craigslist.